Packaging

Packaging for a fictional beverage, including the company name, logo and branding. I created a hard cider brand, naming it Eden's Hard Cider, paying homage to the story of Adam and Eve and the apple. I wanted to give the brand somewhat of a mischievous feel, given the name and what the connection to Eden implies. I first sketched out the logo by hand and then rendered it in Adobe Illustrator. The result is a cohesive package which represents the feel of the brand and is simple yet eye catching and easily recognizable.