Baltimore Orioles Rebranding

A reimagining of the Baltimore Orioles' mascot and brand. I wanted to achieve a striking logo that found a happy medium between their most recent, highly realistic logo and their current, approachable, cartoonish logo. I also wanted to give the mascot a somewhat intimidating edge, one that I thought was lacking in both of their previous logos. I hand sketched the bird and then scanned and rendered it in Illustrator.